The Client
As with all Saturn Saab dealers, Budds has a dealer sub-site that is part of Saturn Saab Canada. Budds’ however, being a technology savy company, realized that their customers could benefit from better content management and product presentation on a site that they can control directly. This site showcases the products while offering their customers insight into the added value of purchasing a vehicle from Budds’ group of Oakville.
The Strategy
• Feature enhanced vehicle photography and movie content
• Create a form driven system for booking service and test drives online creating a faster and more convenient process for customers
• Create featured service offerings
