The Client
With the success they experienced with launching Saturn Saab, the Budds’ group decided to go with a similar approach for their Subaru dealership.
The Strategy
• Feature enhanced vehicle photography and movie content over the Subaru Canada site
• Create a system for booking service and test drives online to create a faster and more convenient process for customers
• Create a vehicle microsites to feature new vehicles
• Create media gallery with streaming video/audio
