The Client
Panasonic required site development to showcase their CQ line of audio head units.
The site was geared to appeal to the 18-30 year old demographic. The site was to feature contests and forums driven from print adds as well as a flash driven audio player.
The Strategy
• Flash design interface simulating a Panasonic head unit
• Full Flash product catalog w/ photography
• Online "community" created to generate website traffic
